Looking through the poll results I have found out that in general our audience enjoyed our music video, certain parts ''got boring after a little while'', and in the final version we will try to cut down some of the longer shots to make it more interesting and fast moving. In the final edit we removed certain parts of the film where there were photos of stephanie on the wall, and replaced them of 'real life memories' of Lukes. This made the video flow more and created alot more gripping introduction to the song.
Friday, 13 November 2009
Final Storyboard
This storyboard has combined the initial ideas Lucy and I first had when drawing up our first storyboards, we tried to collaborated our ideas together hopefully improving on our initial ideas. This exercise really helped us with our team work.
Tuesday, 3 November 2009
Target Audience
As Lucy and I are creating a horror style rock music video the target audience will obviously be anyone who listens to rock music. Muse fit into a few genres, from electronica to progressive rock. We found that the average person who listens to muse also enjoys other genres such as dance from hardcore metal. By capturing a broad audience we will ensure that all of our media products, including the music video will obtain maximum success with the targeted audience. Muse have been around since 1994 and have gained many fans since then. The demographic for our music video will be around 17, however muse do have a broad age range of fans. Muse have recently been related to one of the most successful movies and book sets in the 21st century so far. The author of the Twilight books, Stephenie Meyer, has said that Muse were one of her biggest inspirations when writing the books. Over the past year Muse have gained rapid interest by the younger generation of kids who are reading these books and watching the films. By choosing Muse as our Artist to base our music video around there is no doubt that our product, if filmed successfully, it will be a hit. The income bracket that our music video will be targeting will be mainly band E, perhaps even B and C1. However, the main target audience will fall into E because of the students. The gender of our audience will be both male and female. They will be mainly Western viewers. We are not targeting third world countries due to the lack of technology and viewing facilities. By focusing on America, Great Britain and the majority of Europe we can concentrate on a variety of different advertising products. Muse are a British band and are well known in Europe and America. As Muse are already a successful group so the need to market them as a band its self isn't necessary as the audience are already familiar with the name. This enables myself and Lucy to focus all our time on advertising the video, magazine poster and album cover.
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