Thursday, 8 October 2009

Comparisons of existing music videos

The Verve - Bittersweet Symphony
The video below is so effective because of its simplicity. The target audience is immediately recognisable in the first few seconds of the video. The video is all about the attitude. Richard Ashcroft is only walking down a road, yet the refusal to not move for anyone is something we would all possibly want to do, yet are scared to. The area the video is filmed in is the area where the band originated from and spent their childhood. The target audience of the Verve are likely to live in a similar area, and this helps their audience relate to the video. When the rest of the band join R.A it is clear to see that the only people in the video he cares about are his bandmates, or friends. This is also another similarity between the target audience and the video.


Massive Attack - Unfinished Sympathy



Unfinished Sympathy is well known mainly due to the video. The verve used ideas and conventions from this music video. As the Verve do, Massive Attack have tried to capture their audience by portraying their version of urban streets and life. In both of the two videos shown the most imortant aspect of them is the location and setting. This is crucial for the music videos, as the target audience can relate themselves to the video and even song, making it personal to them.

Fat Les - Vindaloo



This music video is blatantly obvious when it comes to using intertextual refrences from the Verve's video. A Richard Ashcroft look-a-like has been deliberatly used as the main focus and character for the majority of this video. The colour of the whole video is exactually the same to that used in the Verves video. However, although this is an obvious micky take of the Verve, this video includes more characters that fit the typical steriotypes of those who live in the area this video was shot. Again, another video using ideas and conventions to capture their target audience. This video has been more generous with the camera angles used, as it has clearly included many more shotts that aren't just of the main character. As the song its self is clearly used to boost the moral of football players and 'lads' the use of groups of characters works really well.

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