Magazine Advert (stages)

I used Photoshop CS4 to create our magazine advert. The reasoning behind chosing a photo of trees is because its of where we filmed our video. The image is rotated to give off that sense of distortion and 'scary' style that our video has.











When creating our advert the layer tool was especially helpful when it came to editing and re working our advert. - The eye tool could help me see where id placed certain pictures and fonts, and if they enhansed the quality of the advert or hindered without deleting the whole section.







By keeping the white background and using the font that MUSE always use, we straight away attract the audience by being bold and recognisable. If we had introduced a different font then the consumer would become unfamiliar with the product and the reputation that muse would have built up over the years would be ruined. I kept the white as it is easy to see from a distance. Bold striking texts and images are always the base behind a good advert.



As the background of the advert is quite complexed it would always be difficult using a simple font ontop of the picture, unless it was brightly coloured. However, there were no bright colours that fitted with our colour scheme so I felt it was best to add effects to the simple font. By adding a drop shaddow the text is no loger assosiated with the background, instead is stands out instead of blending in.





This window gave the options of effects for the texts, by keeping opacity of the shaddow 100%, the visibility of the text increaded.










By having a black square in the centre the text would now be easier to read, against the patterent background. In the centre of the box I added the sand timer, this again relates all three of our products together. By lowering the opacity of the photo the image isn't as apparent as it was before hand. This simplifys the design and dosent make it too difficult to understand.









By keeping the font simple it wont ruin the design of the advert. The typeface used it Times New Roman, it is easy to read and very recognisable. By including quotes from famous companies and magazines the reputation of the album increases. The colours used are the same colours used for the album cover. By putting 'Features #1 single Hysteria' on the advert it reminds the consumer of previous muse succsesses.








Lastly, by including a photo of the album the customer will know what it looks like and it will be easier to locate either online or in a store. It again familiarises the target audience with their band. The Sony BMG music entertainment logo was added as an extra reassurance that the consumer will be buying a quality product. The name is very famous, therefor people have no reason to doubt the song, or album.











The last and final thing added to the advert was the line under TIME IS RUNNING OUT. By adding a date the consumer knows when the album is avalible. The font isn't as bold as the one used for time is running out but we didn't want to take the attention away from anything else.

Overall I believe our advert to be a scucsess, the layout and composition of the design isn't too complicated and hard to navigate round. The boldness of the fonts and contrast of the black against a mainly light bluey white backround creates a really striking image.