In what way does your media product use, develop or challenge forms and conventions of real media products?
- Alot of conventions used in Rock music videos are based around the singer and the rest of the band. They usually involve some kind of story line aswell. The band are never usually the main characters of the video, although they can be sometimes. The video usually includes a clear narative which emotionally reflects the lyrics to the song. The actors in the video are usually adverage looking/ normal people, this develops a similartiy between them and the audiences. They can familiarise themselves with the characters. The singer will usually lip sync to the song. The camera angles used in rock videos can very from extreme long shot, to close up. Medium shots are generally used the most to focus on the character or the band members. Our music video challenges conventions of real media products as we found out that our client, Muse, usually do the same. Instead of having frequent band shots, we didn't want to interupt the storyline. Instead, we stuck to a storyline (based on our interpritation of the lyrics in the song) By chosing to do so the video really related to the lyrics of the song and kept the audience watching. In our video we chose two average looking people, dress wise especially. They can clearly be related to the audience and target market. Our model Steph wore casual cothes. A typical day outfit for someone who listens to rock music (jeans, vest and leather jacket). Our actor Luke also wore an outfit typical to that of a Muse listener. He wore black jeans, black boots and a black jacket and cardigan. In the music video Decode (that I previously evaluated in my blog) Hayley Williams the singer of the band wore a similar outfit to Stephanie.

How effective is the combination of your main product and ancillary texts?
When developing our Album cover we beleived that it would be best to include a picture that related to the song we chose to do our video to. Using the knowlege gained in the previous AS task we know how a good advert and cover work. We produced a  Our cover featured a sand timer and the time was just about to run out. This is a clear refrence to the song. I created the advert last as the album cover needed to feature on the advert. This way the consumer can recognise the album when looking to purchase it.

What have you learnt from your audience feedback?

On my blog I featured a certain amount of polls a week. They asked the audience questions about the genre of music, the album covers, music videos and what they looked for in a video. This really helped when re-editing our video. Most of the feedback was positive and the rest was constructive criticism that helped us improve the video. After the comment "I would place some different footage in and use some past memory shots of Steph and Luke enjoying themselves, it would let the audience know whats actually happened and help the video flow" this helped us when re-shooting as we took into consideration what had been said. We filmed 'shots from the past' to use as memory flashbacks and this filled gaps in our video that were unclear to the audience and story line. One of the main criticisms that Lucy and I received was something we were aware of all along. ''there is a part in the middle of the video and the story line becomes a little unclear''  This is something we would change if we had time to re-film however it has passed the filming deadline 

How did you use media technologies in the construction and research, planning and evaluation stages?

There a many ways in which I used media technologies when creating the Music video, CD cover and magazine advert. The internet was used for blogging and collecting research. I would say that the internet was the most commonly used technology. If it wasn't for Youtube my research wouldn't have been as thorough. all the videos that i analyzed came from youtube. Another website that helped me was google, I could search for album covers and magazine adverts and decide for myself what ones were successful and what ones were not. When developing and creating the three media products programmes such as Adobe Photoshop CS4, Adobe Elements and Adobe Premier Pro cs4. I also used a video camera to capture the footage for the music video. It was then that Premier pro came into use where i could edit footage and create the video. When capturing the still photos I used a Nikon D80 or a Canon Eos 4D. These are high quality cameras and created high quality photos .

Evaluation

Final Music Video

FEEDBACK

 

''I really love the ending, and all the different varieties of shots you have used, it keeps a fast pace for the video and keeps the story-line fast and interesting'' 

'' The shots at the beginning of the video really create cliff hanger and I wanted to keep watching, the only bad thing i can say is that there is a part in the middle of the video and the storyline becomes a little unclear, except for that well done, really good work!''

"i would place some different footage in and use some flashback/memory shots of Steph and Luke enjoying themselves, it would let the audience know whats actually happened and help the video flow"

''One of my favourite videos out of the class, well done girlies''

Process of Editing

After the first time filming we needed to upload our footage to the Mac, where we could be editing the rest of our video. We used Adobe Premiere Pro CS4 to edit our film, the software appeared a little bit confusing at first but within half an hour we managed to get to grips with it. By attatching our camera to the computer we were able to use a usb lead to upload our film to the descktop. After the footage was securely on the mac we were able to import it onto Aobe Premier Pro CS4. Now our visual part of the video was uploaded we needed to upload the audio. A similar process took place. By placing our song on the desktop we were then able to import it int Premier Pro. When our song was on Premier Pro we dragged it over onto the timline. As lucy and I had already planned where abouts certain parts of the footage would fit to the song, it made it easier for us to start editing straight away.

When it came to editing our footage we needed to familiarise ourself with the tools, as we had never used this software before. On the right hand bottom corner there were lots of tool options.








The tool that was prehaps most used during our editing was the razor tool. To make this tool succsessful we had to move the main line (red) to where abouts we wanted to cut from. If we didn't use the red line then the video would jump to certain places that we didn't want to goto. After we located the part of the footage we needed to cut we would right click and press cut. This would break this bit of film away from the existing bits of film, enabling us to move and play around with it. The shorter the shot, the more difficult the tool became to use.

Magazine Advert (stages)

I used Photoshop CS4 to create our magazine advert. The reasoning behind chosing a photo of trees is because its of where we filmed our video. The image is rotated to give off that sense of distortion and 'scary' style that our video has.











When creating our advert the layer tool was especially helpful when it came to editing and re working our advert. - The eye tool could help me see where id placed certain pictures and fonts, and if they enhansed the quality of the advert or hindered without deleting the whole section.







By keeping the white background and using the font that MUSE always use, we straight away attract the audience by being bold and recognisable. If we had introduced a different font then the consumer would become unfamiliar with the product and the reputation that muse would have built up over the years would be ruined. I kept the white as it is easy to see from a distance. Bold striking texts and images are always the base behind a good advert.



As the background of the advert is quite complexed it would always be difficult using a simple font ontop of the picture, unless it was brightly coloured. However, there were no bright colours that fitted with our colour scheme so I felt it was best to add effects to the simple font. By adding a drop shaddow the text is no loger assosiated with the background, instead is stands out instead of blending in.





This window gave the options of effects for the texts, by keeping opacity of the shaddow 100%, the visibility of the text increaded.










By having a black square in the centre the text would now be easier to read, against the patterent background. In the centre of the box I added the sand timer, this again relates all three of our products together. By lowering the opacity of the photo the image isn't as apparent as it was before hand. This simplifys the design and dosent make it too difficult to understand.









By keeping the font simple it wont ruin the design of the advert. The typeface used it Times New Roman, it is easy to read and very recognisable. By including quotes from famous companies and magazines the reputation of the album increases. The colours used are the same colours used for the album cover. By putting 'Features #1 single Hysteria' on the advert it reminds the consumer of previous muse succsesses.








Lastly, by including a photo of the album the customer will know what it looks like and it will be easier to locate either online or in a store. It again familiarises the target audience with their band. The Sony BMG music entertainment logo was added as an extra reassurance that the consumer will be buying a quality product. The name is very famous, therefor people have no reason to doubt the song, or album.











The last and final thing added to the advert was the line under TIME IS RUNNING OUT. By adding a date the consumer knows when the album is avalible. The font isn't as bold as the one used for time is running out but we didn't want to take the attention away from anything else.

Overall I believe our advert to be a scucsess, the layout and composition of the design isn't too complicated and hard to navigate round. The boldness of the fonts and contrast of the black against a mainly light bluey white backround creates a really striking image.

Our finished album cover (stages)

we took a variety of photos, the above photos are the best out of around 30 photos. When it came to deciding wich photo should be on the cover it was a very easy task. The one we did chose in the end was simply better than the rest due to the composition of the photo. By applying the rule of thirds to the photo, it is instantly succsessful. Its a shame about the lighting in the room we were set in. However the way the face is only slightly lit up directs the attention to the sand timer (our main intention) By using the timer as our main focus it can easily relate to the song - Time is running out. We waited a few seconds before taking the photo to allow most of the sand to fall from the timer. I really believe that by focusing on the tiny details it made our cover very succsessful. The facial expression the model is pulling is reallt distressed, this relates to certain lyrics in the song that fans and the audience will pick up on.


The Back: We used another photo taken with the sand timer. This relates to the front and dosent complicate the album. It also makes it a litte more interesting to look at, rather than using a blank block colour. By using photoshop I lowered the opacity of the photo, this way the photo wasn't as harsh and the font is easily read. Again, by applyin the rule of thirds to this photo it left us with enough space to keep the writing, whilst not complicating it too much. By including a copyright stamp this ensures that our ideas will remain our ideas and prevents any other compay from using our photos/words.




INSERT: As our album front and back are quite complicated we wanted to keep the insert relatively simple. By chosing a neutural colour scheme that fits the the colours in the photos on our album it dosent take any attentino away from them. By including quotes from two of the most famous rock magazines it shows our target audience that our product is respectable. We also included lyrics from the song we chose, this will intise the consumer into wanting to open the insert and read and view more of the product.







The image above is the finished Album cover. When creating the album cover we didn't follow the normal conventions of having a photo of the band on the cover. After browsing through old Muse album covers we noticed one similarity, the band were never featured on the cover. Instead of following the standard conventions we decided to stick with the tradition Muse have set for their album covers. We included the crease between the back and front of the album and put the name of the album there, this way its easy to glance at and realise what album it is straight away.

Analysis of existing Muse album covers

When creating our own album cover for Muse, I thought it would be best to analyse existing album covers of Muse' just to familiarise ourselves with the personality of the band. It became apparent that there was always one similarity. Muse themselves were never featured on the cover. By not following the normal conventions of a rock muisc album (and including the band on the cover) we deicded that it would be best not to either. However, by not following the traditional conventions we were following one, the ones that Muse had set themselves.

Ideas for Magazine advert and Album cover.

We want to clearly show similarities between all three of our products that we produced. The simplist and possibly more effective way of doing this is by showing various photos or shots of the woods. The place where the majority of our video was shot. We will include the album cover on the magazine advert. Again, this shows clear relevence to all three products.


ALBUM COVER (digi-pack)
When creating our album cover we want to stick to the theme that muse usually go with. We want to avoid putting a band on the front cover, instead we will opt for a more 'arty' option and take a photo that is relevent to the song that we chose off of the album. Time is Running Out. The digi-pack will also have to include the reverse side of the album and an insert for the album case. These will follow the normal conventions of having the track list on the back of the album, and either a photo of the band/any photo on the insert, maybe lyrics to a song or reviews from trusted celebrities or companies.


MAGAZINE ADVERT
our magazine advert will have to be a striking design to attract the audience and promote the artist and singles from the album. The name of the artist will be very important as they have a reputaion to keep up with. By including good reviews by famous well known celebrities or companies the reputation of the album will boost. Our magazine advert will include a photo of an album cover.

Filming Schedule

This is the timetable of our filming schedule. We found it difficult to compromise on certain dates as our actors were unable to make certain days Lucy and I could. When planning when we would film we took into consideration whether or not we would enable ourselves with enough time for the deadline. 

• Day 1 of filming - Sunday 15th November: (Location: Broxborne woods) On the first day of filming we familiarized ourselves with the surroundings that we were filming in. It took a while for both of us to get used to the camera settings. On this day one of our actors couldn't make it, this was hard to get enough valuable footage to use for our video. This meant that we would have to re-film in the woods again.  
• Day 2 of filming - Sunday 22nd November: On the second day of filming we focused on the house scenes as we couldn't continue with the rest of the chase scenes in the woods. Due to the weather we were unable to continue, as we feared that the rain would damage the video camera we were using. The weather really set us back off track as we didn't expect rain. This now meant that we would have to film a third day, maybe even a fourth. 
• Day 3 of filming - Sunday 29th November: This day was crucial for us. We needed to get the rest of the filming done so we could focus on our 2d products and evaluation. Luckily the weather was perfect for filming and both actors could make it.   

Audience feedback

Looking through the poll results I have found out that in general our audience enjoyed our music video, certain parts ''got boring after a little while'', and in the final version we will try to cut down some of the longer shots to make it more interesting and fast moving. In the final edit we removed certain parts of the film where there were photos of stephanie on the wall, and replaced them of 'real life memories' of Lukes. This made the video flow more and created alot more gripping introduction to the song.

Final Storyboard

This storyboard has combined the initial ideas Lucy and I first had when drawing up our first storyboards, we tried to collaborated our ideas together hopefully improving on our initial ideas. This exercise really helped us with our team work. 

Target Audience

As Lucy and I are creating a horror style rock music video the target audience will obviously be anyone who listens to rock music. Muse fit into a few genres, from electronica to progressive rock. We found that the average person who listens to muse also enjoys other genres such as dance from hardcore metal. By capturing a broad audience we will ensure that all of our media products, including the music video will obtain maximum success with the targeted audience. Muse have been around since 1994 and have gained many fans since then.  The demographic for our music video will be around 17, however muse do have a broad age range of fans. Muse have recently been related to one of the most successful movies and book sets in the 21st century so far. The author of the Twilight books, Stephenie Meyer, has said that Muse were one of her biggest inspirations when writing the books. Over the past year Muse have gained rapid interest by the younger generation of kids who are reading these books and watching the films. By choosing Muse as our Artist to base our music video around there is no doubt that our product, if filmed successfully, it will be a hit.  The income bracket that our music video will be targeting will be mainly band E, perhaps even B and C1. However, the main target audience will fall into E because of the students. The gender of our audience will be both male and female. They will  be mainly Western viewers. We are not targeting third world countries due to the lack of technology and viewing facilities. By focusing on America, Great Britain and the majority of Europe we can concentrate on a variety of different advertising products. Muse are a British band and are well known in Europe and America. As Muse are already a successful group so the need to market them as a band its self isn't necessary as the audience are already familiar with the name. This enables myself and Lucy to focus all our time on advertising the video, magazine poster and album cover.

Ideas for music video

Camera Angles

When creating our horror music video my partner lucy and I will ensure that the video is effective by using fast camera angles. We will use a variety of close ups, tracking shots and extreme long shots. As the music in the video gets faster the shots will speed up to keep the audience interested. This will also emphasize the tension between characters in our story. In our chase scene we well combine various tracking shots. In parts of our video some over the shoulder shots will be used, this will include the audience in our video making them feel as if they are part of the story. During a chase scene point of view shots will be used to reveal the emotional state of our characters. This will enable the audience to relate to the characters in our video and sympathize with them.

Editing

When it comes to editing we will have to make sure than we have a fair bit of filming. It could be the make or break of our music video. We will need a lot of fast tracking shots to keep the video flowing. When editing we should consider what shots go in time with the music. We have planned on making our actors sing along to part of the song, it is crucial that they sing in time. When filming them singing along we will have to play the song whilst we are filming them so they know exactly what part they're at in the song. If this practice is unsuccessful then we will have to edit out these bits and find other shots to use. Towards the end of the song (in the middle of a chase scene) we planned on softening the music and reducing the volume so it is possible for the audience to hear the heavy breathing of the girl in our video. This enables the audience to realize that they are not focusing on the music anymore, instead they are completely focused on the story-line.

Mies-en-scene

Props.

The props that we will use were chosen carefully. They are relevant to the story but we haven't included too many to take the focus away from the story line. The props chosen are a photo frame, that will feature in the opening sequence. The photos in the frames will feature the two characters in our music video, this will help to introduce the characters to the audience. Another prop that we will use will be a car. The car will play decent a part in our video as one of the characters will be using the car to 'escape' the company of the other character.

Costume

The male character in our story line(Luke) will be dressed in black and dark clothes, this will create a mysteriousness about him. The colour black connotes depression, evil and maybe anger. The girl (Stephanie) will be wearing casual clothes so the attention of the audience isn't taken away from Luke.

Sound Effects

Because we are creating a music video we wont need to add sound effects over the video. The only effect we will be using in our video is at a section of the song nearer then end at around 2:44. We are planning on dimming down the volume of the song. As we quieten the music we are going to show the audience a point of view shot of the girl leaning on a tree, it is obvious by the camera angle that she is out of breathe. As the music quietens the breathing of the girl will get heavier and gradually fade out the song. This lets the audience know that its no longer the song that is important, but they now need to focus on the story line. After a set amount of time the song will start getting louder again - as the girl moves on from leaning on the tree.

Music

The song that Lucy and I chose to do for our music video is Muse's Time is running out. Muse are very well known for their surreal sound. The original video to Time is running out isn't very imaginative compared to the rest of their videos. The song has a good fast beat to it and we thought that it would be perfect for our 'Scary music video'. Lucy and I plan on making a more exciting video for Time is running out. As the song repeats its self, we didn't want to fall into the trap of repeating the same video clips over and over again like many previous rock videos in the past. To ensure we don't do this we are going to run with the story line the whole way through the video, there wont be any gaps.

Characters
The actors that we have planned on using are two people who are unfamiliar with eachother. There was a reason for chosing Stephanie (the girl in our video) and Luke (the boy in our video). We wanted to create as much tension as possible so we believe that this will increase the credibility of the video. The other reason for chosing our actors is because Lucy and I both know that they have some experience in acting, even if it was brief. We knew that they would take the project seriously, enabling enough time to film without wasting valuable footage.

Luke


Stephanie

Poll results

Looking through the results of all the polls I've previously posted the outcomes will be useful when deciding what song, location, characters and story line I will be creating in my video. 

''DOES THE LOCATION OF THE VIDEO MATTER TO YOU?''

the result of this poll showed that all the people who answered the poll think that the location of a video matters because the location has to be relevant to the song choice. WHEN CHOSING THE LOCATION OF MY VIDEO ME AND MY PARTNER LUCY WILL ENSURE THAT THE LOCATION RELATES TO THE SONG 

''WHEN YOU WATCH A MUSIC VIDEO WOULD YOU LIKE TO RELATE TO THE CHARACTERS IN THE STORY?''

Initial storyboard

Me and my partner decided to draw up separate ideas for our story board and then compare ideas after and see if we would be able to work together by combinding ideas.

Comparisons of existing music videos

The Verve - Bittersweet Symphony
The video below is so effective because of its simplicity. The target audience is immediately recognisable in the first few seconds of the video. The video is all about the attitude. Richard Ashcroft is only walking down a road, yet the refusal to not move for anyone is something we would all possibly want to do, yet are scared to. The area the video is filmed in is the area where the band originated from and spent their childhood. The target audience of the Verve are likely to live in a similar area, and this helps their audience relate to the video. When the rest of the band join R.A it is clear to see that the only people in the video he cares about are his bandmates, or friends. This is also another similarity between the target audience and the video.

Massive Attack - Unfinished Sympathy



Unfinished Sympathy is well known mainly due to the video. The verve used ideas and conventions from this music video. As the Verve do, Massive Attack have tried to capture their audience by portraying their version of urban streets and life. In both of the two videos shown the most imortant aspect of them is the location and setting. This is crucial for the music videos, as the target audience can relate themselves to the video and even song, making it personal to them.

Fat Les - Vindaloo



This music video is blatantly obvious when it comes to using intertextual refrences from the Verve's video. A Richard Ashcroft look-a-like has been deliberatly used as the main focus and character for the majority of this video. The colour of the whole video is exactually the same to that used in the Verves video. However, although this is an obvious micky take of the Verve, this video includes more characters that fit the typical steriotypes of those who live in the area this video was shot. Again, another video using ideas and conventions to capture their target audience. This video has been more generous with the camera angles used, as it has clearly included many more shotts that aren't just of the main character. As the song its self is clearly used to boost the moral of football players and 'lads' the use of groups of characters works really well.

Theories of Narrative: Tzvetan Torordov

vetan Todorov simplified the idea of narrative theory while also allowing a more complex interpretation of film texts with his theory of Equilibrium and Disequilibrium.
The theory is simply this:
- The fictional environment begins with a state of equilibrium (everything is as it should be in a state of equal balance between powers of any kind, where equality of importance or effect exists among the various parts of any complex unity).
- It then suffers some disruption (disequilibrium).
- New equilibrium is produced at the end of the narrative.
The 5 stage pattern is:
1) A state of equilibrium at the outset.
2) A disruption of the equilibrium by some action.
3) A recognition that there had been a disruption.
4) An attempt to repair the disruption.
5) A reinstatement of equilibrium.

Theories of Narrative: Vladimier Prop

Vladimir Propp examined hundreds of fairy tales in the generic form of 'The Folk Wondertale.' He found that in most 'fairy tales' there was:
- 8 character roles
- 31 functions which move the story along.
Propp's theory is a form of structuralism, which is a view that all media is inevitable in the form of certain fixed structures - fairy tales always have a happy ending.
Propps theory can be applied to generic structures in Western culture, such as popular film genres. However, culture change can force structures to change. For example a hero can now be a woman.
The 8 characters that make up a generic film/video are:
- Hero
- Villain
- Donor
- Helper
- Princess
- Father
- Dispatcher
- False hero.
The 31 functions that move the story along are:
- Absentation
- Interdiction
- Violation of Interdiction
- Reconnaissance
- Delivery
- Trickery
- Complicity
- Villainy and Lack
- Mediation
- Beginning Counter Action
- Departure
- First Function of the Donor
- Hero's Reaction
- Receipt of a Magical Agent
- Guidance
- Struggle
- Branding
- Victory
- Liquidation
- Return
- Pursuit
- Rescue
- Unrecognised Arrival
- Unfounded Claims
- Difficult Task
- Solution
- Recognition
- Exposure
- Transfiguration
- Punishment
- Wedding

Analysis of existing album covers

The second album cover I have chosen to analyse is Muse's Absolution album cover. The design on the front was designed by surrealist artist and photographer Storm Thorgerson. Muse, who are well known for their loud songs gitaur sounds seem to have a surreal theme to their music, the album cover designed by Storm Thorgerson fits very well with their songs, especially the song titles on the album. To name a few ''Time is running out'' ''Dying thoughts of an atheist'' ''Hysteria'' and 'Butterflies and Hurricanes'

Analysis of existing album covers

The first album cover I have chosen to analyse is City and Colour's Bring Me Your Love album. The acoustic/alternative music produced by Dallas Green (the only band member) is very deep and artistic, yet simple as it is only one man and one gituar. Sometimes other instruments are played in the songs but its very rare. The album cover reflects the simple beautiful music produced by the artist. The painting on the front of the album is of the artist Dallas Green.

Moodboard

Few images of what inspired the music video I will be creating, and reasons as to why I chose the genre of music I did.

Exsisting videos: Poll

Video Analysis (Paramore - Decode)

 

The second video I will be analysing is Decode by

Paramore, this song is part of a soundtrack so this

video is really helpful for us to create our dramatic

music video. This video is completely different

from the previous video I have analysed. Instead

of having a storyline this video used clips from the

film Twilight, and it also features the band. There

are interesting camera angles in this video and

they vary alot more than Creep. The meaning of

this video is less serious than the previous one.

My favorite part of the video is 0:27 - 0:29. Its fast

moving, interesting and confuses the viewer. The camera

angles in this video vary a fair amount. compared to creep.

This video is very useful when considering what camera

angles are appealing and effective. There isn't a story line

in this video, its just a typical rock video that would

appear on kerrang! There isn't much to see in this video as

they have used so many clips from the film Twilight.

Video analysis (Radiohead - Creep)

 The soundtrack of 2004 French movie "Ils se marièrent et eurent beaucoup d'enfants" a.k.a. "Happily Ever After" features Radiohead's Creep. This is a short section of the film. It is like a music video, therefore this is the first of the two video analysis we will carry out. Radiohead are one of my favorite groups and creep is probably my favourite song by them (except for 15 step) The establishing shot is a medium shot that gradually zooms into the girl in the video. The piece of film that goes with the video is very effective as the girl in the video clearly believes she relates to the song. The story line isn't very confusing as it only contains two characters. The girl thinks  that the bloke in the film, Johnny Depp has taken an interest in her, and we know this by the close ups of the eye contact between them. Its not until later that we realise he is only being friendly to her. The video features various amounts of camera shots, but the most common shot is the close up. There are a few medium shots as the video progresses but close ups seem to dominate this video. As soon as the woman in the video drops the headphones and becomes frantic when following Johnny Depp the camera angles and shots become much faster and aggresive. The video is very personal and you really feel for the girl in the video. The lyrics to creep are very apparent to the viewer and they have obviously influenced the video. ''When you were here before, couldn't look you in the eye. Your just like an angel, your skin makes me cry'' There is obvious tension between the two characters and the song plays a huge role. At the end of the video the song lyrics help the video again ''what ever makes you happy, what ever you want. Your so fuckin' special, I wish I was special..But I'm a creep, I'm a wierdo, what the hell am I doin' here. I don't belong here, I don't belong here'' The video ends with the girl leaving on her own. She is dissapointed because thought that she would at least get the guys number. There is a huge build up throughout the whole video where you think that the two characters will hit it off. When the girl follows Johnny Depp the audience thinks that she isn't going to give up on tis oppertunity of love, when she gets there Johnny Depps face reveals how shocked he is that she has followed him, he was only being polite before and the harshness of reality kicks in. Radiohead's music is about realism and explaining what life is really like, this video is a prime example.

Personal Introduction

For my media coursework I had the option of making either a music video or a film trailer. It took a while for my partner, Lucy Sirett and I to make a decision on what to create. We were stuck between either a horror trailer or a rock music video. We enjoyed the idea of creating our own story line in the film trailer, then decided that it would be best to create a horror style music video, this way we could combine the two to create what we wanted. We will also have to create a digi pack to accompany  the music video. The pack will include an album or single cover for the song and a magazine advertisement for  the song. When creating the 2D part of the task I will be able to use the skills I gained whilst creating my magazine for the AS part of the coursework. Photoshop will come in use when manilpulating certain images that we will take for the CD cover and advertisement. I will have to consider a target market. When creating the video I will be certain to draw the attention of people who listen to rock music. The rock and alternative genre of music is gaining popularity, therefore I am not targeting a niche market - This will enable maximum success with the final outcomes of this task. I am looking forward to filming and starting the project.